Unofficially dubbed Apollo, the new Windows Phone will be based on the same kernel as Windows 8, says the rumor mill. Thus, the developers who create applications for tablets or laptops running on Windows 8 will be able to use the same code to create applications for Microsoft’s mobile platform, Windows 8. Analysts say that Windows Phone 8 is Nokia’s last chance to stand up the fierce opposition of Apple and Samsung on the smartphone market. Nokia already lost the title of the world’s biggest mobile phone vendor, with Samsung outselling them, and in the first quarter of 2012 they only sold 2 million Windows Phone-powered smartphones.
The marketing behind Lumia line-up is very aggressive and on the US market there were invested hundreds of millions of dollars by carriers, Microsoft and Nokia. Fortunately, Nokia Lumia 900 had a great start in USA, as customers formed huge lines in front of AT&T stores in order to get their paws on the WP smartphone. Lumia 900 is available for $99.99 with a two year contract with the US carrier.
Now Nokia wants to conquer the Asian market, too, using their Lumia 610 Windows phone model in the front line, but the real test for the Finland-based company will be the dual-core Windows Phone 8 models they plan to introduce by the end of the year.
